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After an unexpected phone call from a Director of Performance for a certain NBA team, Dr. Jeff Klosterman realized that a window of opportunity had opened. The wheels were put into motion for what is today MEYEND Performance. "I just knew that all of my years of playing sports, helping athletes, my foundation in contact lenses and orthokeratology…it all led up to this moment to build a niche business around performance optometry, as so many people misunderstand and undervalue vision."
MEYEND (pronounced "Mind") was officially founded in 2015, since MEYEND Performance has grown into its present form of three MEYEND Performance divisions.